Thavma How-to-Guides

A practical guide to mapping a smarter, more strategic customer journey. The Marketing Hourglass™ helps you organize your marketing around how trust is built, from first impression to loyal advocate. Use this guide to assess what’s working, spot the gaps, and build a growth system that scales.

A simple filter to turn content chaos into strategic clarity. This guide gives you a repeatable system to ensure every piece of content hits the right audience, builds trust, and moves your marketing forward, on purpose.

A practical toolkit to align your team around strategy that scales. Built for early-stage and growing veterinary companies, this workbook helps you clarify priorities, unify your message, and move forward with focus.

Test, refine, and scale with confidence.
This two-part worksheet set helps you validate features, align your messaging, and guide your go-to-market execution, from alpha to pilot, using a Strategy First approach.

Map the real dynamics inside a veterinary practice. Use this worksheet to identify key decision makers, gatekeepers, and influencers, and reach the right people, in the right way.

The Readiness Checklist for Founders, CEOs, and Growth Leaders. Use it to clarify what's missing, and what a Fractional CMO can own and optimize

Avoid the most common marketing missteps that drain resources and stall growth. This guide breaks down 10 costly mistakes and shows you exactly what to do instead—so you can build smarter, scale faster, and stay aligned with your core strategy.